Resume

Margaret Waterman

mhw@bu.edu | margaretwaterman.com | 617.992.1724

EDUCATION

Boston University, Boston, MA
Graduated May 17, 2015
Bachelor of Science, Journalism
Activities: The Daily Free Press, Society of Professional Journalists, London Study Abroad

EXPERIENCE

Boston University, Boston, MA, Digital Communications Assistant
Winter 2016-Present

• Work closely with senior public relations and marketing and communications staff in the execution of the communication objectives of Boston University, its schools, colleges, centers, departments and programs
• Write and publicize media alerts, blog posts and news releases for the department’s digital platforms
• Pitch Boston University-owned content and professor expertise for breaking news stories to members of the media
• Promote BU content and professor expertise on the department’s Twitter and Instagram accounts, as well as its editorial Facebook page
• Media train University faculty and staff for broadcast, radio and print opportunities
• Arrange and tailor-make press tours for journalists visiting campus to best showcase research and professors
• Continuously monitor print, online and broadcast media as well as blogs and social media for University mentions/features
• Search for, and produce, a compilation of stories on higher education issues noting Boston University in the news and distribute mentions and stories in the Executive News Briefing daily email to senior leadership

Boston University, Boston, MA, Public Relations Assistant
Summer-Winter 2015

• Pitched content to journalists
• Handled press and media coverage of University events
• Wrote press releases and media alerts
• Created and posted content daily for department’s Instagram
• Facilitated print and broadcast media opportunities for University figures

Boston University, Boston, MA, Public Relations Intern
Fall 2014-Present

• Helped maintain verified, highly-followed social media channels using Hootsuite
• Used Google Analytics to monitor traffic driven by social media
• Created media lists for distribution
• Assisted with the successful “#oneBU” social media campaign

Kroll Bond Rating Agency, New York, NY, Marketing Intern
Summer 2014

• Used Salesforce to track marketing efforts and follow deals from start to finish
• Copy-edited ratings reports, research papers and marketing materials
• Researched competing firms and potential investors
• Created databases of issuers’ hierarchical structures to improve communication efforts
• Aided executives with press releases and media relations work

Bell Pottinger, London, United Kingdom, Public Relations Intern
Spring 2014

• Created media lists for distribution
• Completed media audits on potential clients
• Worked on new business pitches and existing projects
• Planned and executed events, large and small, for clients
• Drafted social media calendars with daily posts

HONORS & AWARDS

Boston University, Boston, MA

– Dean’s Scholarship recipient

Concord-Carlisle Regional High School, Concord, MA

– Named best overall Class of 2011 female graduate (John F. Donovan Flag Award)

INTERESTS

– Travel, news, politics, literature, photography, film, television, skiing

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